CKC Public Relations Offers Expanded Services, Changes Name
CKC Public Relations, a boutique public and media relations firm located in Farmington Hills, is pleased to announce an expansion in services for its current and future clients. To reflect this change, the firm has also taken on a new name – CKC agency – which more accurately reflects its new business model.
For the past 30 years, CKC Public Relations has been offering superior PR services for small to medium size businesses and companies throughout the greater Detroit area – primarily focusing on media relations, promotions and publicity. With the company’s recent expansion and merger with an LA-based PR firm, CKC agency is now better equipped to offer a full range of communications services, including brand development and management, marketing, social media, advertising, event planning, photography and photo shoot styling, strategic partnership development and copy writing – in addition to continued PR and media relations work.
This shift in the way the agency serves its clients is reflective of the changing ways the public is interacting and engaging with companies and businesses. Gone are the days of companies issuing press releases and expecting the public to buy in. The public is demanding to be an integral part of the action, the business plans, and communications approaches. Companies are learning that disjointed communications tactics can often hurt, not help them. Now, instead of hiring individual firms to focus on various aspects of communications efforts (an ad agency that handles paid advertisements, a graphic designer creating brochures, etc.), they are instead looking for agencies that can approach communications from a comprehensive, all-inclusive approach. CKC agency’s new direction for communications solutions allows them to become a stronger asset for their clients, and approach communications strategically.
“Public relations has become much more than press releases and creative publicity,” said Carolyn Krieger-Cohen, owner of CKC agency. “It’s really about building and strengthening a brand, and approaching how we talk about your brand in a unified way from all angles. That’s the real difference in whether a brand truly succeeds or just gets by.”
The team at CKC agency is excited about this new structure, and looks forward to not only continuing to help their clients thrive, but also empower them to be even more creative and focused.
